When you are creating an embroidered logo or monogram you start with a definite image and probably placement (mostly left chest or a logo, cuff for a monogram)although there are some exceptions they are few and far between.
When you are creating fashion embroidery there are no rules. There is also a myriad of reasons for choosing to use embroidery. Just some of these reasons are:
To minimize or maximize body flaws or assets.
You can use embroidery to make a fabric look richer by adding texture and luster.
You can use embroidery can make yourself look taller. It can be used to make your neck look longer (as in the example to the left)or your shoulders look wider or narrower. Aside from just enhancing your sillouette, it can be used for loftier artistic goals. You can use it to make a fashion statement based upon what is going on in the art world or in society in general.
You can use it to reflect a nostalgic feel or look by looking to the past for cues as inspiration for designing a new updated retro creation.
Embroidery can be used in Home Décor to create a unifying element in a room by using it to bring together all of the different colors in the room into one design that unifies all of the disparate elements.
The most important thing is that you know what your final goal is before you start to design embroidery for a specific project. Again I urge you to take a look how Compsitions project based embroidery software helps you to make these vital design decisions. www.kenparsonsdesigns.com