A major concern for all business owners is getting and keeping new customers, in our current economic climate it has become pretty much essential.
Website
Just about every business has a website, if you don't you should, but creating and hosting a website are just the first step. You then need to drive traffic to it. Make sure that your website is mentioned in everything that you do. Invoices, business cards, stationary, advertising, press releases and listings all need to include your web address.
Blog
Hosting a blog gives your current and prospective customers a place to go to see what your company is doing and any specials you are offering. Make sure that you include helpful and informative information that is going to be beneficial to your customers, so that they have a reason for returning on a regular basis. if you don't add new material on a daily basis then make sure it is added at the same time every week or month so they get into the habit of checking it at those intervals.
Newsletter
A great way to remind you customers to visit both your website and blog is a weekly newsletter, this will assure that your customers get weekly reminders to either visit your shop, website or to even call you to follow up on specials or new products.
Cold Calling
The most time intensive forms of customer connection is cold calling, but it offers the biggest return for the time invested and it opens up a two way dialog with your customers, which is a great way to make sure you have a good feel for your customers needs.
Specials, new Products and Incentives
While we have all cut our costs and our prices to the bare bones, making sales and discounts close to impossible in many cases, there is always some inventory that we need to move regardless of the price, even if we just break even. Use that product to get customers to contact you, and while you have their attention bring up your new products and embellishment techniques.
Networking
Don't forget to bring your business cards wherever you go, remember everyone needs embroidery or some kind of embellishment at one time or another, use your card to remind them to contact you when they do.
Getting Involved
Get involved with your community schools, businesses, fund raisers, library, fairs and any other social events, these are the places, events, and organizations that use and need personalization.