The last example was worn by Halle Berry when she accepted the award for Best Actress at the 74th Academy Awards in '02. It was designed by Elie Saab. This of course is the most recent example I am citing but it is just as important and effective as the other two. Again in this example the embroidery makes the dress.
Embroidery when used properly can become the most important design element in the creation of a garment. When we design with embroidery instead of adding it as an afterthought it will always be more important and effective.